Why VA World Outsourcing came back to Mera Work

An Australian outsourcing company tried Mera Work, explored other options in the market, and returned to sign up.

First stepA trial of Mera Work
The pauseA few months
The decisionReturned and signed up

About VA World Outsourcing

VA World Outsourcing Pty Ltd. is an Australian company based in New South Wales. It helps businesses build offshore teams by sourcing talent to support their growth. Its business is centred on helping clients access people and skills beyond the boundaries of a traditional office.

For a business built around offshore talent, distributed work is not an exception. It is the operating model. And when people work across locations, having clear visibility into how work is happening becomes increasingly important.

The challenge

Visibility across a distributed workforce

Managing distributed teams is different from having everyone in the same office. Physical presence alone does not give managers all the context they need to understand how the working day is progressing.

For organisations working across locations, workforce visibility can help create a clearer picture of everyday work activity. For VA World Outsourcing, this made workforce productivity technology relevant to the way the company operates. But identifying the need was only part of the decision. The next question was choosing the right platform.

The first evaluation

A trial that did not turn into a purchase straight away

VA World Outsourcing began by evaluating Mera Work through a trial. During this period the company had the opportunity to experience the platform and engage with the Mera Work team. But the trial did not immediately turn into a purchase. After the initial evaluation, communication went quiet, and for a few months the conversation paused.

It could easily have been viewed as a lost opportunity. But VA World Outsourcing was still evaluating its options.

The comparison

Looking beyond Mera Work

During the period after its trial, VA World Outsourcing explored other options available in the market. The company evaluated competing solutions as part of determining which platform would best suit its requirements.

This is an important part of the story. VA World Outsourcing was not making its decision without alternatives. It had experienced Mera Work, stepped away, and had the opportunity to compare that experience with other solutions.

The decision

Returning to Mera Work

After exploring the competitive landscape, VA World Outsourcing re-engaged with Mera Work. This time, the evaluation turned into a decision. They signed up.

That return tells a stronger story than an immediate conversion following a trial. The company had experienced Mera Work. It had time away from the platform. It had explored alternatives. And with that broader perspective, it chose to return and move forward with Mera Work.

The journey

Rather than being the end of the relationship, the period of silence became part of the decision making journey.

Trial

Evaluated Mera Work through a trial.

Pause

The conversation went quiet for a few months.

Compare

Explored competing workforce productivity solutions.

Return

Re-engaged with Mera Work after evaluating the market.

Sign up

Returned to Mera Work and signed up.

Why it matters

Why the return matters

Customer acquisition stories often focus on how quickly a prospect converts. But speed is not always the most meaningful part of the story. A prospective customer can take a trial, step away, explore the wider market and then return when the time is right to make a decision.

What makes this story compelling is not that VA World Outsourcing never considered another option. It is that they did. They had the opportunity to evaluate alternatives before deciding to return to Mera Work, and that makes the decision to come back all the more meaningful.

The journey at a glance

The organisation: An Australian business helping companies build offshore teams.
The environment: A business model built around offshore and distributed talent.
The need: Greater visibility into how work happens across a distributed workforce.
The first step: Evaluated Mera Work through a trial.
The pause: The conversation went quiet for a few months after the initial evaluation.
The comparison: Explored competing workforce productivity solutions.
The return: Re-engaged with Mera Work after evaluating the market.
The decision: Returned to Mera Work and signed up.

Find the workforce visibility that fits

Choosing the right workforce productivity platform deserves proper evaluation. Mera Work helps organisations gain meaningful visibility into how work happens across distributed teams.

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