A LinkedIn ad led to a demo, the demo to a trial, and the trial to an annual rollout built around how the workday really takes shape.
Ooms India, formally Ooms Polymer Modified Bitumen Pvt. Ltd., is an infrastructure technology company specialising in high performance bituminous solutions for road infrastructure. Its Indian journey dates back to 1999, and it has been under Indian ownership since 2015, led by Managing Director Rajeev Kathal.
Where technology meets people sits Arushi Arora Kathal, Chief Technology and People Officer. A moment of curiosity is what first introduced her to Mera Work.
How it began
Arushi first came across Mera Work while browsing LinkedIn. There was no mandate to deploy another workforce platform. She was curious about what Mera Work could offer, particularly for understanding how teams work day to day.
That curiosity led to a demo. The demo led to a trial. And the trial made the opportunity much clearer.
The thinking
For Ooms India, Mera Work was never only about seeing whether people were working. The more meaningful opportunity was to bring clarity to the workday.
Managers and heads of department could see day to day team activity and work patterns. Employees could see how their own day was taking shape, including their work patterns and focused time.
That balance shaped how Ooms India approached Mera Work. Workforce data was not useful to management alone: employees could use it to understand their own way of working too.
Managers gained context. Employees gained awareness.
The decision
Rather than moving straight from a demo to a commercial decision, Ooms India used the trial to experience Mera Work in its own working environment. That gave the team the clarity and confidence it needed to move forward.
After the evaluation, Ooms India chose Mera Work for an annual deployment. What began as curiosity on LinkedIn became an organisation wide initiative to understand how work gets done.
Since adopting Mera Work, Ooms India has reported noticeable improvements in team productivity, along with a clearer understanding of day to day work.
I first came across Mera Work on LinkedIn and was curious to see how it worked. The demo caught our interest, but the trial really helped us see the value. Today, our managers have better visibility, our employees have greater awareness of their own work patterns, and we're seeing positive improvements in focus and engagement.
The result
The Ooms India story did not begin with a formal transformation programme. It began with curiosity. What made the difference was experiencing Mera Work first hand: the demo created interest, the trial established value, and the annual deployment brought workforce insight into everyday work.
Rather than reducing the workday to a single activity number, Mera Work has helped Ooms India build a fuller picture of how work happens. Managers understand their teams better, employees understand their own patterns better, and both have more clarity about how the day goes.
Rewards and recognition
Managed IT services
Healthcare
Mera Work turns everyday workforce activity into insight that managers and employees can both understand and act on.
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